...and in this and the next few episodes, we’re going to be squeezing out more insights and inspiration for you than ever before! We know it’s been a while since our last edition, but we are back on track and here to update you on everything that’s been going on at OrangeDoor, plus a few interesting, fascinating or fun observations from across the events industry and beyond.
Before we move on, a big thank you for joining us again and reading THE JUICE. As always – we welcome your thoughts, feedback and opinions, feel free to drop us a line: hello@weareorangedoor.com.
BEING BETTER AT BETT
The first quarter of 2024 was a massive one for the whole team at OrangeDoor. Planning, preparation and progress! Dell wanted a stand that could play a key role in opening up its sales pipeline, driving brand and product awareness as well as maintaining its steadfast commitment to sustainability.
The interactive esports arena we put together, with live competitive tournaments using Alienware gaming kits was one of the most visited attractions of the entire show, even drawing more attendees than the show's formal esports zone.
A CUP FULL OF GOODNESS
OrangeDoor delivered an extraordinary stand for our client, ServiceNow at Hannover Messe - and we'll show you more in our next newsletter. However, in this edition, we wanted to showcase one small but brilliant activation we introduced at the show.
OrangeDoor teamed up with CUPFEE – makers of the ‘world’s first edible cup’ to offer all visitors to the stand an opportunity to both have a coffee and then eat the cup!
YES! EAT. THE. CUP. Hundreds of edible cups full of coffees and other refreshments were given out on the ServiceNow stand in the five days of the show. As a B-Corp, we really love initiatives like these – all the little things coming together to make a big difference.
If you want to see an edible cup in action, just click here and watch Lee – one of our production team and resident DJ, drinking his coffee and then snacking on his cup afterwards. Apparently, it tastes like a cookie…
STARTING AS WE MEAN TO GO ON
We’ve got some big ambitions and growth plans for the agency over the next two years, and we’ve laid the next solid foundations needed to achieve these with a number of fantastic new senior appointments over the last couple of months.
Andrew Winterburn has joined us as Chief Operating Officer to help steer the strategic and commercial direction of the agency. Kiran Nahal has been appointed as Head of Operations, with core responsibility for the day-to-day operational management and delivery. In her newly appointed role as ‘Fractional’ Business Development Director, Gemma Cutler-Colclough will spearhead the international expansion of the business.
Adela Paun has also joined as OrangeDoor’s new Marketing Manager and will work closely with the senior leadership team to ensure the seamless alignment of all new business and marketing initiatives. Finally, our wonderful Finance Director, Tanya Brittain who has been with us part time over the last few years has decided she loves us so much, she will now be joining us full time!
APRIL FOOLS' OR PENGUINS IN A POOL?
At OrangeDoor, we’ve built a reputation for having a bit of playfulness and fun around key dates in the calendar (check out the team dressing up and starring in their favourite Christmas movie from last year’s Christmas campaign).
We took this a step further last month on April Fools’ Day and announced the opening of our first international office in …. Antarctica! Our Marketing Manager, Adela and Multi-media Designer, Phil, had a huge amount of fun producing the video.
Just to be clear, there are no ‘Penguins in a Pool’ in this video, we were just struggling to come up with something that rhymed with ‘April Fools’, so we used a little artistic licence. If you fancy a quick laugh click below.
We took this a step further last month on April Fools’ Day and announced the opening of our first international office in …. Antarctica! Our Marketing Manager, Adela and Multi-media Designer, Phil, had a huge amount of fun producing the video.
JOIN OUR EXCLUSIVE ROUNDTABLE EVENT!
Do you want to be the first to hear to about our new OrangeDoor Insights Series? In July, we'll be launching our exclusive online roundtables for senior B2B event marketers.
Why join?
- You'll be in the same virtual room as your peers and getting answers to core industry questions.
- We'll discuss the pressing innovations and challenges that are impacting the European and Global events industry.
To get a virtual seat around the table and learn about our launch event on 'The Impact of AI on personalisation in B2B events' in July, please email gemma.colclough@weareorangedoor.com to register your interest.
THIRSTY FOR KNOWLEDGE?
- Check out our selected 5 minute read about The Impact of AI on Marketing
- If you find yourself in search for something new to read, check out one of the greatest dilemmas of the 21st century
WHERE HAS THE ORANGEDOOR LED US?
Over these past few months, our teams have been busy 'unlocking the unforgettable'.
We've visited our clients and organised amazing events and Expos in Dublin, Edinburgh, Venice, Hanover, Las Vegas, San Francisco, The Hague, Tokyo, Osaka and Barcelona. We'll give you more exciting details in the next episode of THE JUICE so stay tuned!
CAN WE HELP YOU "UNLOCK THE UNFORGETTABLE"?
We’ve been in the events business for early 25 years. So much has changed in that time, and we’ve seen and been through it all. We’ve delivered events on just about every continent, for a phenomenal range of clients, industries and audiences.
If you’re yet to experience the ‘OrangeDoor way’, just get in touch – we’d love to work with you and for you, to help you ‘unlock the unforgettable’ hello@weareorangedoor.com
