Zea Tongeman joined OrangeDoor from June to September as an intern to support our events team. Below, she recounts her experience in the summer of 2018, offering an insight into what it’s like to work behind the OrangeDoor.
As a growing agency, OrangeDoor is always on the lookout for ‘fresh’, talented designers and creatives to join the team. This year we had the pleasure of attending the D&AD New Blood Private View to be inspired by the fresh new talent entering the industry this year.
You’ve just completed your latest event. Over the past few weeks prior to it, you’ve worked hard to get everyone there, you’ve organised it meticulously and delivered it without a hitch. It was an exciting, seamless professional event. But, was it a success?
We’ve all seen tremendous pressures on marketing budgets over the past few years. The requirement to do more with less, with more channels to activate across and audiences that are more overwhelmed than ever by marketing messages – everywhere they turn, look and read. And, in the middle of all this is the requirement to increasingly demonstrate the ‘value of marketing’ at each step of the process.
The process of rebranding a business can seem daunting – how do you achieve it without damaging equity, perceptions and customer loyalty in the process? There are genuine risks and costs associated with both over and undercooking it. So what are your options? Below, we’ve summarised some of the options you have when considering the next steps in the evolution of your company’s brand.