At a Glance

OrangeDoor delivered a conference for 400+pax in Portugal

The event app saw 90% engagement and over 15,000 views

Overcame challenges including a power cut during the plenary, and the roof blowing off the gala dinner venue



Dell Technologies OEM wanted to hold a Sales Development Summit, to bring their team up to speed on all things OEM, and celebrate the amazing achievements of the team across the previous year. The event would see over 400 delegates attend multiple plenary sessions, follow several breakout tracks, and attend a ‘Billionaire’s Beach Party’ and a black tie awards dinner. Requiring everything from venue finding to production, delegate management, event branding and even getting permits for beach football, the event required true end-to-end event management.

Our Approach


OrangeDoor proposed a number of venues, with the client settling on the Tivoli Vilamoura in Portugal. OrangeDoor had worked in this venue the previous year, so our teams intimate knowledge of the location and spaces meant we were able to make recommendations about the best way to use the venue, and ensure efficient workflow within the space.

The team also delivered an event app, featuring personalized agendas, interactive floorplans, attendee networking, seeing amazing engagement with 90% of attendees downloading the app (361 of 403). The agenda module alone saw over 10,000 views and 98% of users enabled push notifications to get valuable live updates about the event.


However the event wasn’t without challenges. The Gala Dinner venue, an extensive pavilion type structure, suffered damage from high winds in the days leading up to the event, after reassuring the client that OrangeDoor’s wet weather contingencies were in place, the structure was repaired, just in time for the dinner. Additionally a power cut hit during the main plenary, but the production team leapt into action, improvising holding content to keep everyone calm, and recovering the plenary as soon as the power came back on, so that the session could continue with minimal disruption.


Client Feedback

Wow, Absolutely fantastic job OrangeDoor team!

We were blown away with the SDS event and all that you did around it to create a fantastic environment for our delegates, organisers and speakers.

Thank you very much
— VP & GM, Dell OEM
Cannot thank you enough for everything that you have done in the run up, during and everything in between for SDS!!! I knew the event was going to go well, but I really couldn’t have imagined how successful this was going to be, and how much the delegates would enjoy it.

I have received so much positive feedback from my team, and there was such a nice energy the whole week, which showed how relaxed and comfortable everyone was. Even with all of the obstacles (roofs falling off etc.) you managed to keep me sane as well, and I really felt like our teams came together to be one throughout the week and pulled together no matter what happened.

Thank you again, it is a real pleasure working with you all, and I can’t wait to start working on the next one
— EMEA Events Manager, Dell OEM
I just wanted to say a huge THANK YOU to you for the amazing work you did on our OEM EMEA SDS.
This was the first year we’ve worked with you on this event and I must say you surpassed even my high expectations.

Your creativity, attention to detail and hard work are very much appreciated – I loved the way you recovered so smoothly and quickly from the hotel power outage in the middle of Dermot and Bryan’s fireside chat too!
— Director, EMEA Marketing, Dell OEM