At a Glance
OrangeDoor delivered a conference for 400+pax in Portugal
The event app saw 90% engagement and over 15,000 views
Overcame challenges including a power cut during the plenary, and the roof blowing off the gala dinner venue
Dell Technologies OEM wanted to hold a Sales Development Summit, to bring their team up to speed on all things OEM, and celebrate the amazing achievements of the team across the previous year. The event would see over 400 delegates attend multiple plenary sessions, follow several breakout tracks, and attend a ‘Billionaire’s Beach Party’ and a black tie awards dinner. Requiring everything from venue finding to production, delegate management, event branding and even getting permits for beach football, the event required true end-to-end event management.
OrangeDoor proposed a number of venues, with the client settling on the Tivoli Vilamoura in Portugal. OrangeDoor had worked in this venue the previous year, so our teams intimate knowledge of the location and spaces meant we were able to make recommendations about the best way to use the venue, and ensure efficient workflow within the space.
The team also delivered an event app, featuring personalized agendas, interactive floorplans, attendee networking, seeing amazing engagement with 90% of attendees downloading the app (361 of 403). The agenda module alone saw over 10,000 views and 98% of users enabled push notifications to get valuable live updates about the event.
However the event wasn’t without challenges. The Gala Dinner venue, an extensive pavilion type structure, suffered damage from high winds in the days leading up to the event, after reassuring the client that OrangeDoor’s wet weather contingencies were in place, the structure was repaired, just in time for the dinner. Additionally a power cut hit during the main plenary, but the production team leapt into action, improvising holding content to keep everyone calm, and recovering the plenary as soon as the power came back on, so that the session could continue with minimal disruption.