Project Pie needed a total brand refresh and a launch into London. Rounding up our best creatives, marketers, and events champions, we designed a whole new brand identity and narrative to tell the story behind the pie.
We worked on the brand’s creative appeal, focusing on the consumer journey of building their own pizza, we created an identity that inspired the creativity within them. Brush strokes, paint splodges and splats combined with a vibrant colour palette, hand-drawn illustration and impactful supporting typefaces (Veneer and ITC Caslon) conveyed what Project Pie is about in a refined yet loose fashion. This allowed the brand to be recognisable while allowing for creative flexibility in our targeted social media campaign.
Social followers grew by 40%, top local media snapped up the story and customers were itching to try their personalised pizza.
We had a full house at the launch, with VIP guests and a queue out the door. The launch was a huge success, achieving over 1,000 per cent ROI in media engagement and hundreds of excited, loyal customers.