C&IT magazine reported on statistics showing London venues hosted 37% more events in 2018, as well as an increase in video conferencing at events. The OrangeDoor team share their insights on how venues and events are evolving.
What we think:
Paul Spiers, Head of Marketing Communications
“Although there has been an increase in events in 2018, it’s an increase in quality rather than quantity, so more interesting events, and more targeted events. This is certainly what we are seeing as an organisation – focused events with more specific topics, and held in more unique, purpose-built or creative venues.
“Live events are thriving where they integrate the latest technology to make the event more about engaging in dialogue than passive consumption of a monologue - audience participation at the core. Tailored topics, content and conversation ensure audiences are more engaged than ever before.
“What will be interesting is whether that trend continues in 2019 and whether the technologies that are used to leverage engagement within an event mature, or whether new technologies come on the scene to enable even greater participatory involvement of the audience in an event.”
Marie Lewis, Events Executive
“The demand for video conferencing at events stems from the globalisation of both businesses and events in general. Allowing customers to access your event remotely can massively extend the reach of events at relatively low cost per participant. Think about how many more people view TED talks online than see them in real life – it’s a game changer for some types of events.
“The logical extension of this is virtual events. We’re increasingly having conversations where clients are looking at the most expensive aspect of their event, the venue, and taking the idea of a virtual event seriously. Imagine spending your venue budget on amazing guest speakers, gorgeous branding and exciting events tech that was previously way out of budget. The compromise is to keep the physical event, but scale it down and treat the virtual aspect as the primary route into your event. Of course it’s not practical for every event or every business, but it’s definitely going to be interesting to see how the concept develops.”