HAMG360 celebrates sweet 16th and rebrands as OrangeDoor.
London’s biggest agencies are looking over their shoulders after the marketing industry’s best kept secret today announced it’s come of age and rebranded as OrangeDoor, inviting everyone to “open up amazing”.
After 16 amazing years OrangeDoor is proud to present a new look and attitude by launching its sweet 16 campaign, directed by award winning associate executive creative director Neal S. Colyer, and wants the big players to know it’s redefining what it means to be an integrated agency.
OrangeDoor managing director Elizabeth Heron says the agency has always mirrored the best practices of the corporate world, although being a boutique has allowed them to be more agile and more personal, which meant the agency can work smart and be more cost effective.
“We’ve always believed the personal touch can be the difference between transforming the acceptable into the exceptional,” Elizabeth says.
“And with many of our key senior team coming from corporate backgrounds in multiple verticals across all media and channels from both agency and client side, myself included, it allows us to add immense experience to the table.”
“Amazing” has been the currency OrangeDoor has traded in since 2000, when Elizabeth and fellow director Richard Anstead set up their own company in a back bedroom in South-East London, with one freelance team member.
Today the company enjoys dynamic growth and employs over 35 staff, achieves year on year growth, and still works with many founding clients - which has included three of the top 10 tech companies on the Fortune 500 list.
“It’s exciting times as we bolster our team with specialists in 3D film animation, event technology, brand, advertising and creative, which has allowed us to be at the forefront of delivering incredible campaigns and projects. This wealth of knowledge and experience across all areas of the business is what truly makes us a full service agency,” she says.
Being able to grow and stay ahead of the curve has been crucial in an industry where taking an integrated, but personal, approach is the key ingredient to helping a brand or business go beyond simply achieving its needs.
“This is something we have built our reputation on over the last 16 amazing years, so it is with immense pride that today – both on a leap year and our 16th anniversary – we’re revealing our new identity. Although changing on the outside, the heart of the business will remain untouched but will exude an increased strength and energy.”
OrangeDoor has always offered a full suite of marketing, events, public relations, communication, multimedia and creative design services, but the savvy customer has always demanded an engaging customer experience across all channels, which is key to brand affinity.
What makes OrangeDoor a portal to exceptional is a vision for fully integrated campaigns, being able to look at a challenge with the fresh perspective of a 16 year old and wondering, “what if,” with a curious smile.
Katie Blanks, marketing director at OrangeDoor says, “Rebranding as OrangeDoor has future-proofed the agency to be more in line with our consumer and B2B audience. We’ve always developed amazing campaigns and events, but we had outgrown our old identity. So when executive creative director Neal and I took on the challenge to rebrand, we felt heavily invested in making the shopfront match what was inside.”
Guiding OrangeDoor’s creative team is award winning associate executive creative director Neal S. Colyer, who says, “Amazing is our currency, it’s something we trade in with our clients and it speaks for itself, it’s not just a word but an emotion. If you can turn that into a powerful ingredient, then you’ve got something special that will make a real difference.”
For more information about OrangeDoor and to read case studies involving a varied and multi-national client and partner base please get in touch: firstname.lastname@example.org