When you want to just keep opening up amazing…

When you want to just keep opening up amazing…

It’s Friday evening 3rd August at 9pm and I’m sitting in my new office, looking out on our ‘open up amazing’ neon sign shining in our new reception area. Today, we’ve just opened up our brand new, amazing OrangeDoor offices here in Bromley. It’s been an incredible party for most of the afternoon followed by a BBQ for the team. We’ve packed up, everyone’s gone and I’m sitting here thinking about today and the nearly 20 years of hard work (and lots of fun) that has got us all to this point.

Today’s OrangeDoor office opening celebration saw an incredible range to people come through the door - from my very first client who saw me in all the grandeur of my old desk in a back bedroom of our house at the time, to our very latest hire – the awesome Joe O’Connell, our new Director of Events, to the Mayor, clients, suppliers, friends and family and of course the OrangeDoor team – the people who are the heart of this great integrated events and marketing agency.

This new office and this year both represent a milestone for OrangeDoor. We’re nearly 20 years old and this bright, new brilliant office is like a coming of age and marks us as ready to take on the world. The size of it; the creativity that abounds it and most importantly the people who reside in it day after day, and who consistently deliver ‘amazing’ all says to the industry and to our clients – we are proud, ready and powerful and quite simply, I love it.

It is what I have always wanted for the business: an inspiring creative space populated by creative and passionate people. And now we have it! But that’s not the end, not the pinnacle of our success. It’s the beginning of everything we need to start the next chapter of OrangeDoor. This new office is the next step in a concerted strategic effort to drive the agency right into the top tier of the UK events industry over the next couple of years.

And, perhaps for the first time ever I feel we’ve got everything in place to do this. We’ve always had incredible people. The calibre of our clients and their unerring faith in us is testament to this. But now we have everything else to wrap around and support these people. Someone said to me about 18 months’ ago that “the really amazing thing about OrangeDoor is that the people are actually bigger than the brand. What goes on in this place is incredible but more people out there need to know about it!”

Well, now we do have it all and can tell everyone. A great brand, full of amazing people with true professionalism and a phenomenal creative space work in.

Oh, and we still have our old OrangeDoor! We took it off the old building and hung it on our new wall. Why? Because to paraphrase the old saying – ‘you need to know where you’ve come from to know where you’re going.’

I know where we’re going now and it’s ‘straight on up’.

Yours sincerely,

Elizabeth, a very proud MD.

D&AD FIRST BLOOD PART II

D&AD FIRST BLOOD PART II

As a growing agency, OrangeDoor is always on the lookout for ‘fresh’, talented designers and creatives to join the team.  This year we had the pleasure of attending the D&AD New Blood Private View to be inspired by the fresh new talent entering the industry this year.

Better Feedback for Better Events

Better Feedback for Better Events

You’ve just completed your latest event. Over the past few weeks prior to it, you’ve worked hard to get everyone there, you’ve organised it meticulously and delivered it without a hitch. It was an exciting, seamless professional event. But, was it a success?

The Power and the Passion – aligning sales and marketing in business

The Power and the Passion – aligning sales and marketing in business

We’ve all seen tremendous pressures on marketing budgets over the past few years. The requirement to do more with less, with more channels to activate across and audiences that are more overwhelmed than ever by marketing messages – everywhere they turn, look and read. And, in the middle of all this is the requirement to increasingly demonstrate the ‘value of marketing’ at each step of the process.

A refresher on rebranding

A refresher on rebranding

The process of rebranding a business can seem daunting – how do you achieve it without damaging equity, perceptions and customer loyalty in the process? There are genuine risks and costs associated with both over and undercooking it. So what are your options? Below, we’ve summarised some of the options you have when considering the next steps in the evolution of your company’s brand.

GDPR - a real reason to get personal

GDPR - a real reason to get personal

Here we are (already…) in January 2018, ready to take on all the opportunities and challenges the new year will bring...  

In any event, it’s the ‘why’ that matters

In any event, it’s the ‘why’ that matters

Our Head of Marketing Communications, Paul Spiers discusses trends in the exhibition industry and the need for exhibitions to reconnect with their ‘why’ to continue to be successful in the future.

A TWO DAY SENSORY EXPERIENCE

A TWO DAY SENSORY EXPERIENCE

FESPA 2017 was in full swing at the beginning of the month in Hamburg. We sent one of our creative designers, Edward Stone, to see what the digital printing heavyweights have to offer. 

HOW TO CREATE AN AWARD WINNING STAND

HOW TO CREATE AN AWARD WINNING STAND

For the second year in a row, OrangeDoor designed, developed and delivered Dell EMC’s stand at Bett, the world’s leading trade show for the education sector. And this year, with the help of a head-turning stand design, and a well-planned engagement strategy, Dell EMC won the Best of Bett Tech and Learning Award.