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 Client: Inca Digital

Project Type: Product Launch

Lead Team: PR

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Brief

Support with a major product launch and the client’s first major press conference in almost 2 years

  • Ensure high attendance, with the right people were in the room, and event logistics handled seamlessly.

  • Engage and bring together specialist press journalists from across Europe

  • End-to-end support, with management of press attendees, both ahead of the event and on the day itself

 

Our Approach

OrangeDoor began liaising with journalists immediately, initially getting feedback on proposed dates for the event, and ensuring no clashes with other industry events or press deadlines. Inca were offering to cover travel and accommodation for attending journalists, so the delegate management included collecting passport details and preferred travel routes, and booking flights, trains and taxis for all attendees.

We also wrote a press release with translation into 5 languages, and supported Inca’s spokespeople with their messaging, presentation decks and hospitality. 

 
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Results/Feedback

  • OrangeDoor met Inca’s target number of journalists in attendance, as well as having journalists from every key region across Europe in attendance.

  • Zero dropouts, with every single journalist expected to attend showing up to the event.

  • The event resulted in amazing coverage of the new machine, across all strategically importance regions.

I am sure all would agree that the event was a great success and a lot of that was down to your hard work to make sure all the logistics were seamlessly handled. Your calm and controlled approach was very much appreciated.
— Engineering Projects Director, Inca Digital