OrangeDoor were tasked with delivering Dell’s Channel Gala Dinner for the second time, but in addition to the dinner and awards present at the 2017 event, an academy day event was added, providing training and development sessions to hundreds of attendees at a separate venue.

The key objective of the dinner was to recognize and reward top distributors and resellers – those who had demonstrated extraordinary value-add and commitment to Dell EMC through the previous year. The mission statement, put simply, was to arrange an extraordinary event, for extraordinary people.


How We Made It Amazing

With the evening venue of the Tower of London, OrangeDoor had to source an appropriate location for the academy sessions, walking distance from the tower, with the right space and rooms for the academy breakouts.

The packed day of training and development was held at etc. Venues Fenchurch Street, where a mini expo featuring ten of Dell’s technology partners gave attendees a space for networking, lunch and coffee breaks, encouraging attendees to engage with the partners and learn more about Dell’s solutions, in between sessions.

For the Gala Dinner, OrangeDoor red-lined the ‘Extraordinary’ theme through the engagement process and event, creating a memorable experience for attendees from the second they entered the grounds of the Tower of London, which in itself was a unique moment for many. Attendees were greeted by pearly Kings and Queens, as well as a huge LED wall featuring bespoke content on Dell’s Legacy of Good.

When the awards began, special guest host David Kurk led the evening, introducing speakers and awards, as well as acapella beatbox group Beatvox. Speeches and awards were interspersed between courses, with each section presented by UK, EMEA and Global Dell EMC Executives. The event also featured an inspirational speaker from the Prince’s Trust, and a spectacular dessert to finish the evening with a bang.


The Results

The event was a huge success with positive feedback from both attendees and the event stakeholders, along with a very low attendee drop out rate, and around £2,000 raised for three chosen charities.