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At a Glance

Developing a PR campaign and fruitful exhibition for Inca Digital at its first FESPA Expo

20+ international journalists attending with media coverage in over 50 publication in 20 countries. Social impressions for Inca increased over 1500%

Products and company features and promoted in the exhibition. CEO John Mills was nominated as a key speaker and two new products were successfully introduced.

 

Brief

Wide format printer manufacturer, Inca Digital, needed a pan-European PR campaign to support its inaugural attendance at FESPA, where it was launching two major new products.

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How We Made It Amazing

Liaising with over 50 publications, in 20 different regions, OrangeDoor delivered a comprehensive PR and social media programme that resulted in media coverage and an increased profile that far exceeded the client’s expectations, even supporting the sale of hardware at the show itself. 

From organising media interviews and a press conference at the show, to providing media training and developing strategic messaging documents, OrangeDoor handled every aspect of Inca’s communications around the event, ensuring their first FESPA was great success.

 

The Results

Over 20 international journalists attended
the on-stand press conference 

Social impressions increased by over 1500%
from the same time the previous year

Media coverage in over 50 publications across 20 countries

Hardware sales completed on stand

Inca CEO John Mills positioned as a keynote speaker 

Launch product featured as key products of note in exhibition communications