Promote Dell as a leading, competent and trustworthy healthcare solutions provider, while showcasing the various solutions that the Dell engine drives – incorporating SAP HANA, Cascade 3d and mobility solutions. With the Dell EMC merger recently finalised, this would also be the first public view of the new brand.


Leading with a message of healthcare transformation, we created a bespoke stand that, while keeping the Dell EMC brand at the forefront, allowed the partner solutions to take centre stage. This gave attendees the chance to examine how the power of Dell EMC enables powerful capabilities in real life case studies. We ensured an open stand that delivered high footfall, and the opportunity to tell a story between all
five areas.


We developed a healthcare specific take on the new Dell EMC brand, delivering the transformation message across five distinct stand section. The layout of the stand enabled staff to take customers on a journey through Dell EMC‘s solutions, immersing them in the Dell story. Further, the stand itself was built to be reusable at events throughout 2017.



The show received high praise from all Dell team involved, citing the ‘experience’ that attendees received, rather than simply looking at kit on stand. Over 200 sales ready leads were obtained, including a strong lead from the Head of Information Governance for NHS UK. 


“There was a definite buzz from potential and existing customers that Dell is going to
transform Healthcare!” 

Marketing Director, Cascade 3d

“The theme was perfect for showcasing the capabilities of the new company in delivering real transformation across health.”

UK Public Sector CIO, Dell EMC

“I thought the stand and whole concept was brilliant and very well delivered.”

Dell EMC