At a Glance

First viewing of the Dell EMC merger with SAP HANA and Cascade 3d influenced the stand’s specific layout focusing on the journey of Dell’s healthcare specific solutions

The stand created was not only built to be bespoke but also to be reused and repurposed at events throughout the year.

Over 200 sales ready leads obtained, including a highly coveted lead from the Head of Information Governance for NHS UK



Promote Dell as a leading, competent and trustworthy healthcare solutions provider, while showcasing the various solutions that the Dell engine drives – incorporating SAP HANA, Cascade 3d and mobility solutions. With the Dell EMC merger recently finalised, this would also be the first public view of the new brand.


Our Approach

Leading with a message of healthcare transformation, we created a bespoke stand that, while keeping the Dell EMC brand at the forefront, allowed the partner solutions to take centre stage. This gave attendees the chance to examine how the power of Dell EMC enables powerful capabilities in real life case studies. We ensured an open stand that delivered high footfall, and the opportunity to tell a story between all
five areas.

How We Made It Amazing

We developed a healthcare specific take on the new Dell EMC brand, delivering the transformation message across five distinct stand section. The layout of the stand enabled staff to take customers on a journey through Dell EMC‘s solutions, immersing them in the Dell story. Further, the stand itself was built to be reusable at events throughout 2017.


The Results

The show received high praise from all Dell team involved, citing the ‘experience’ that attendees received, rather than simply looking at kit on stand. Over 200 sales ready leads were obtained, including a strong lead from the Head of Information Governance for NHS UK. 

The theme was perfect for showcasing the capabilities of the new company in delivering real transformation across health.
— UK Public Sector CIO, Dell EMC
I thought the stand and whole concept was brilliant and very well delivered.
— Dell EMC
There was a definite buzz from potential and existing customers that Dell is going to transform Healthcare!
— Marketing Director, Cascade 3d