With just three weeks lead time, we were tasked with bringing Dell’s consumer solutions to life – to an audience of retail managers and business leaders. The company had only just re-entered the retail marketplace, so it was imperative that the ‘new Dell’ – sexy, sleek and stylish – was showcased.
Incorporating both Dell retail and Alienware brand guidelines, we created a stunning backdrop and flying banner to ensure Dell was noticed from across the hall. On stand, alongside the brand new Dell laptop range and gaming offering, we showcased Dell’s hero product, the XPS 13, within a holographic display.
HOW WE MADE IT AMAZING
We created a bespoke interactive solution to showcase the full range of Dell’s retail offering. The 65”, 16 point touch table delivered an amazing experience for attendees to learn about Dell, as well as allowing them to download relevant information to a branded USB stick. A proximity marketing solution utilised WiFi to push ‘Why Dell’ content to visitors on stand, acting as a lead capture device for those who emailed the information to themselves.
The stand received excellent footfall, with many individuals being brought on stand to look at the hologram and interactive table. The Alienware section saw crowds gather to try the latest devices, and the proximity marketing solution captured details of over 30 retail managers.
“Great job you lot. Thanks for all your efforts here – the stand looked amazing!”
CSB UK Marketing Director, Dell
“Thanks again for your help last week. It was a really impressive stand, you and the team did
a great job.”
UK Retail Marketing Manager, Dell