At a Glance

Natural History Museum event with Michael Dell in attendance

16 interactive screens used to produce experiential zones exemplifying Dell’s case studies targeting a C-suit customer base.

720 attendees, 540 customers, 180 Dell Team members
with only a 1 hour set up.


Capture the essence of Dell's Future Ready business solutions. We were tasked with creating a large scale C-suite networking event, to bring their customers up to speed with all Dell has to offer in the new technology focussed business age; visualising how Dell are empowering businesses across the world to gain serious competitive advantage.


Our Approach

We brought Dell's Future Ready messaging to life by transforming a breathtaking historic building and creating an experiential portal demonstrating Dell's four key Future Ready pillars and Internet of Things. Each interactive zone was supported by customer case studies from Tesco, Sky, The University of Cambridge and more.

An event was created around this principle that would cater
to a C-suite customer audience, while being engaging
and innovative.


How We Made It Amazing

The Natural History Museum was transformed in under and hour, taking it from prehistoric to /Future Ready/. We brought in 16 interactive screens to create experiential zones that would fully immerse customers in the messaging, bringing it to life for them in a brand new format.

On top of the networking set-up with champagne and canapés, we brought in the founder himself. Michael Dell was on hand to create an amazing VIP experience for Dell’s customers. They were able to hear the capabilities first hand as well as have their burning questions answered. 


The Results

  • 1 hour event set up

  • Over 1,200 attendees registered

  • 720 attendees welcomes within an hour, 540 customers, 180 Dell Team

  • 16 interactive screens

  • Bespoke future ready interactive content

  • VIP presentation by Michael Dell, CEO & Founder


BELOW - Just some of the content and interactive experiences we created for the event:

It’s been a really impressive event, impressed with how the whole set up has been done. The History Museum is a great venue. To see Michael Dell up here and talk so passionately about the future things for technology has actually been really amazing
— UK Ministry of Defence
Its been absolutely incredible tonight, just to hear Michael Dell talk about Big Data, Cloud, large scale computing. For me, Dell having that end-to-end solution, really hit home with me.
— CIO University of Southampton
The noise in the room is fabulous and people are genuinely excited about this next chapter of the Dell journey.
— Executive Director & General Manager, Dell UK