DELL EMC


BRIEF
Post-EMC merger, RBTE provides a key opportunity for sales teams to re-engage with their previous Dell or EMC accounts. Up to eight solutions partners must be present on stand, while maintaining Dell EMC as the focus of the stand. 

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OUR APPROACH
Messaging supported Dell EMC’s overarching Global campaign of ‘Let Your Transformation Begin’, with strong lifestyle photography supporting. The layout of the stand provided individual sections for six partners – each under their respective transformation messaging pillar (IT/Security/Workforce/Digital). 

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HOW WE MADE IT AMAZING
We worked with a molecular Mixologist to create custom ‘transformative’ mocktails on stand – changing colour, or using dry-ice to smoke when served. Over 500 mocktails were handed out to attendees over the two day show – each in a Dell EMC branded tumbler, providing additional exposure across the show floor.

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THE RESULTS
The range of partners on stand provided attendees with an exceptional understanding of how Dell EMC enables delivery of end-to-end retail solutions. Over 290 sales ready leads were captured.

 

“What can I say!?... feeling very overwhelmed by the RBTE event and cannot thank your team enough for the support and creativity shown over recent months.”

Gemma Coupland – Marketing Event Lead, Dell EMC