The Retail Business Technology Expo (RBTE) is Europe's fastest growing annual retail exhibition and is the must attend event for the retail industry. 

OrangeDoor was set the objective of creating a genuine retail experience for attendees through a front and back of house retail outlet to demonstrate Dell's end-to-end solutions. The front of house mirrored a realistic retail space including shop window, merchandise and Dell product. 

By partnering with University College London we created the highly desirable  T-Shirt's given away on stand and worked alongside The Prince's Trust who provided on stand support.

"The Champagne Bar, takes centre stage at RBTE and is situated right in the heart of the show, offering the ideal venue for networking."

"The Champagne Bar, takes centre stage at RBTE and is situated right in the heart of the show, offering the ideal venue for networking."

  • 15,452 visitors
  • 28% uplift year-on-year
  • 117 recorded leads

"I genuinely felt that every single person worked 150% to make RBTE a success, the flow of customers engaging with the stand was really successful and I cannot thank the OrangeDoor team enough for the support and creativity over recent months."

UK Private Large Commercial Sector: Marketing Lead, Dell