DOMINO PRINTING SCIENCES


BRIEF

We were tasked with positioning Domino as the authority on serialisation, with a focus on education rather than product promotion. This included an emphasis on the compliance deadline for the EU Falsified Medicine Directive, the date by which the vast majority of prescription and some over-the-counter medicines dispensed or sold within the 28 EU Member States must meet the requirements of the Acts.

OUR APPROACH

We used a traditional Public Relations approach to engage our key trade and commercial titles through industry leading white papers, informative interviews, thought leadership features and case studies.

HOW WE MADE IT AMAZING

We helped raise Domino’s reputation as an industry leader by initiating and continuing the conversation around EU FMD compliance and timescales. As a result, Domino has increased its presence as a respected and established voice on serialisation in the pharmaceutical packaging arena.

THE RESULTS

  • National coverage in The Times in 2015, in a spread about innovations from the packaging world
     
  •   13 feature articles placed in the first year of the campaign
     
  •  Domino White Paper “The Hidden Challenges of Serialisation” was one of Manufacturing Chemist’s top read  content pieces in 2015